Maeda's SIMPLICITY

Sound of Summer

I'm frantically working on a new simplicity "bloog" (a term invented by Jessie Scanlon of BusinessWeek to describe this thing I'm doing with her help). A "bloog" is the term we are using to describe the style of my forthcoming book on simplicity to be entitled, what else, The Laws of Simplicity. I started this blog here as an antidote to writing a book, and then later thought it would be neat if I could turn it into a book, but then realized that blogs don't translate to books very well. So I had to start over from scratch and have ended up with something that is sort of a cross between the feel of a blog and a book. I thought it was a "blogk" but I like Jessie's term better of a "bloog." I have to go back and bloog now ...

Jason Kottke comments that the proper modern term is a "blook." No, the bloog doesn't quite fit this definition. I opened an account on wikipedia thinking that I could try and define "bloog" more officially but the interface lost me unfortunately.