Maeda's SIMPLICITY

Pepsi Versus Coke

Having optically "eaten" too many visual wonders in my life, I lean towards being oversensitized to moments of bad taste. I was surprised to realize the disparity between Google's carefully designed front page, versus its 25-cent error page.

I went knocking on other bad links like GM's only to accidentally knock on the wrong part of the door. Later I was sleekly given the offer to visually "buy" something else at Apple.

The heavily marketed brand of Coca-Cola provided me with no jazzy jingle. I then expected Pepsi to do a little better because they're currently ahead I believe. But at the moment of a side-by-side Coke and Pepsi error comparison, they seemed oddly similar. I know that I can't tell the difference. You can tell I'm not a cola drinker ...